Fitri Marisa, Sharifah Sakinah Syed Ahmad, Zeratul Izzah Mohd Yusoh, Titien Agustina, Anastasia L Maukar, Endah Tri Esti Handayani, Slamet Risnanto
This study aims to build SME collaboration parameters from the assimilation of the "silaturrahmi" culture that considers user motivation in collaborating. Parameter validation involves linear regression statistical methods, followed by determining the ranking of collaboration parameters using a combination model of Octalysis and Fuzzy AHP frameworks. The test resulted in 4 collaboration parameters from the assimilation of "Silaturrahmi" ranked based on the user's level of motivation (core drive) with details: Relationship Building-RB (52.86%), Reciprocal Sustainment-RS (25.44%), Reciprocal Assistant-RA (21.77%) and Active Support-US (0.83%). It can be concluded that the four parameters potentially measure the performance of SME collaboration. The combination model can determine the user's motivation (core drive) for collaboration through these parameters. © 2021. Fitri Marisa et al; published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License
Department of Informatics Engineering, Widyagama University of Malang, Malang, Indonesia; Faculty of Information and Communication Technology, Universiti Teknikal Malaysia Melaka, Malaysia; Department of Management, STIMI Banjarmasin, Banjarmasin, Indonesia; Faculty of Industrial Engineering, President University, Bekasi, Indonesia; Faculty of Information Technology and Informatics, Universitas Nasional, Jakarta, Indonesia; Faculty of Engineering, Universitas Sangga Buana, Bandung, Indonesia
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