Ana Sopanah, Syamsul Bahri, Mohammad Ghozali
Creative economy is an industry that produces tangible and intangible output that has economic value through the exploration of cultural values and the production of goods and services based on science. One of the sub-sectors of the creative economy is batik crafts. The purpose of this research is to develop a model of strategy development for Malang Raya batik based on local wisdom and global competitiveness. The research method in this study uses a qualitative analysis approach, with the Analytic Network Process (ANP) method. The respondents of this study were the creative economic actors in the batik handicraft sub-sector in Malang Raya. The research results showed that the model for batik development strategy is divided into two, namely batik as an industry, and batik as a craft that paid attention to the value of local wisdom in its development. © 2020 Primrose Hall Publishing Group.
Department of Accounting, University of Widyagama Malang, Indonesia; Department of Law, University of Darussalam Gontor Ponorogo, Indonesia
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